Publish on Founder Fieldwork
A sponsored or authored article on Founder Fieldwork puts your company in front of the people who read it, on a page that stays on founderfieldwork.com.
Placements are booked through Dayside Media at dayside.media.
Who you reach here
Founders and the people running the company with them, plus the investors, advisers and operators reading over their shoulder. A commercially active audience: they are hiring, buying software and choosing services this quarter, not next year.
What the desk writes
Operator field notes on running a company: raising and pricing a round, the vendors and dependencies you bet the business on, and the growth levers that actually move — playbooks with the trade-offs left in.
Written from inside the decision rather than after it. A round is described by what it cost in dilution and time, a growth lever by how long the effect lasted, and every playbook keeps the trade-off that made it a decision in the first place.
The readership is running a company this week — hiring, choosing software, picking services, deciding what to stop doing. A piece that helps them make one of those calls gets used, passed around internally and remembered at renewal, which is a longer life than any campaign gets.
The archive does most of the work here. Founders search the same questions in the same order — pricing, hiring, the round, the thing that stopped working — and a piece that answers one properly is still being found by the next cohort months later. A placement sits beside the desk's own operating notes in the section that covers the question, which means it is read as part of the answer rather than as an interruption to it. That is worth more than reach. A founder who used something once, at the point where it mattered, tends to keep it through the next three stages of the company and recommend it without being asked.
What readers search for
- how to get your first customers for a B2B product
- which accelerator is worth it at pre-seed
- how much should a seed round actually raise
- when to make the first sales hire
- best way to find a technical co-founder
- how do founders price a first product
Where an article sits
Company Profiles
Companies and the decisions that shaped them
Funding
Raising money without losing the plot.
Growth
Distribution, retention, and the unglamorous middle.
Playbooks
Step-by-step operating guides from founders who did the thing.
How your article can run
Both are written for Founder Fieldwork's readers, reviewed by its editors before they run, and stay on founderfieldwork.com permanently. The difference is how the page is labelled.
Sponsored
- Carries a sponsored label, at the top of the page
- Declined and refunded if it reads as advertising
Authored
- No paid label: it runs as editorial, in the section that fits
- Held to the same bar as the desk’s own work, or it does not run
Why Founder Fieldwork
A permanent page
2 pages on founderfieldwork.com, one for each language, each with its own permanent address in the archive and the feed.
Beside our own reporting
It runs in Company Profiles, Funding, Growth or Playbooks, next to the newsroom's own work on the same subject.
Checked before it runs
Our editors check the claims and decline anything that reads as advertising, with a full refund. That review is what makes an article here worth citing.
Ready to publish on Founder Fieldwork?
Placements are booked through Dayside Media at dayside.media.